The Celtics announced yesterday that they are partnering with Chipotle Mexican Grill.
The chain, known for serving absolutely massive burritos and vaguely attempting to pass them off as healthy, will sponsor in-game promotions wherein winners receive “Burrito Bucks,” redeemable for free burritos.
There is no word yet on whether Chipotle will actually be served inside the Garden, but clearly this pioneering decision on the part of the Celtics and Chipotle is one that will send shockwaves throughout the sport. Delicious shockwaves filled with guacamole and fresh salsa.
Burritos and professional basketball: How did no one think of this before?
In a related story, Eddy Curry has demanded a trade to the Celtics1.
1: This part of this blog entry is not true.




