BREAKING: Taco Bell breakfast might still happen
According to the Dow Jones Newswires, Yum Foods, the parent company and bastion of good will responsible for Taco Bell, will expand the test of their latest attempt to bring back the Taco Bell Breakfast Menu.
If you happen to live in the Arizona area, or anyplace where Yum Foods brings Taco Bell breakfast, I urge you: Eat it. Buy as much Taco Bell breakfast as you can afford. We need to make this work, people.
I am barely old enough to remember Taco Bell breakfast in its original incarnation. I can’t have had it more than once or twice. Its memory is nebulous, fleeting, but wonderful. I know I somehow learned at an early age that a breakfast burrito is a fantastic thing, and I think Taco Bell had something to do with that.
Yum Foods has tested Taco Bell breakfast at various times in various markets in recent years, but never in a year and market that both corresponded with my presence. And that sucks.
The Dow Jones Newswire article also informs us that Taco Bell will launch a new campaign similar to Subway’s Jared Fogle bit, only prompting the “Drive-Thru Diet” and heralding Taco Bell’s Fresco Menu, which replaces cheese with pico de gallo and is not recommended by TedQuarters.
Also, it contains this gem:
With a value focus driven by it’s “Why pay more?” menu, Taco Bell has outperformed Yum’s Pizza Hut and KFC chains–which both sell more during the weak dinner-hour period–in the U.S.
So I’ll take that to mean that Taco Bell wildly outperforms Pizza Hut and KFC during the inordinately strong midnight-to-2 a.m. period in the U.S.
That’s just Fourthmeal.
Anyway, support Taco Bell’s effort to reinstate firstmeal.
Also, support my rarely edited Taco Bell Wiki.
