Category Archives: Taco Bell
Hat tip to the seven people who put me on to this one: The official rollout date for Taco Bell’s groundbreaking Doritos Locos Tacos is March 8. They’ll be available just after midnight for Fourthmeal.
So if anyone wants to join me at 12:01 a.m. on March 8, I’ll most likely be at either the Taco Bell location on Gatlin Boulevard or the one on St. Lucie West Boulevard in Port St. Lucie. I doubt I’ll drive all the way to the one on US-1 or to the Taco Bells in nearby Jensen Beach or Fort Pierce unless it turns out either is, for some reason, the only participating location in the area.
Florida is a magical place.
Also, in related and similarly amazing news, Taco Bell plans to unveil a Cool Ranch Doritos Locos Taco sometime after the initial launch. And everyone knows Cool Ranch Doritos are way better than Nacho Cheese. No word yet on how that will translate to taco stuff.
OMG YOU GUYS IT’S REALLY HAPPENING!
I have a bunch of meetings today and then I’m heading to see The Book of Mormon thanks to my awesome sister. In lieu of more posts, please enjoy this 1994 Taco Bell ad featuring what may be the first evidence of Taco Bell’s red tortilla stuff and a whole lot of mid-90s hilarity.
There’s a Facebook movement (that I had nothing to do with) to bring back the Bacon Cheeseburger Burrito to Taco Bell. Please Like this page and tell all your friends about it, and have them tell their friends and tell their friends to tell their friends, but not to tell their friends to tell their friends to tell their friends because c’mon already.
It would be sweet if the Internet picked this up as a thing. It’s a Bacon Cheeseburger Burrito, and if I had eaten one within the past 10 years maybe I could tell you in more explicit terms why you should be demanding Taco Bell bring it back. But the Bacon Cheeseburger Burrito is at this point a mere whisper in the brilliant symphony of Taco Bell Stuff I’ve Eaten, something I might be able to identify with great focus but not something I can readily distinguish amid the thunderous rolls of the MexiMelt tympani and the bawdy glissando of the Gordita trombones.
That’s the Johnsonville sausage and egg wrap, according to the AP photo wire.
So what’s there? Looks pretty obviously like it’s wrapped up and grilled in their quesadilla press like the CrunchWrap Supreme. And there’s a big, flat sausage patty with some scrambled eggs and cheddar cheese. Hard to mess that up, though I might appreciate some sort of sauce. I guess I could always add my own, but that’s tricky with this type of product: You don’t want to compromise the intricate wrapping they’ve done to keep it portable.
Taco Bell, the fast-food chain that caters to late-night snacking, is making a play for the breakfast crowd.
The Mexican-style restaurant chain introduced a breakfast menu Thursday at almost 800 restaurants, mostly in nearly a dozen Western states. The rollout adds to the scramble among fast-food heavyweights competing for the morning allegiance of on-the-go consumers….
The chain’s breakfast staples include burritos stuffed with eggs and either sausage, bacon or steak; sausage and egg wraps; hash browns; hot or iced coffee, and orange juice. Taco Bell is teaming with such recognizable brands as Johnsonville, Cinnabon, Tropicana and Seattle’s Best. Menu items range from 99 cents to $2.79….
The rollout is taking place in Alaska, Washington, Oregon, California, Arizona, Idaho, Montana, Utah, New Mexico, Nevada and Colorado, and there are a limited number of participating stores in Texas, Ohio and Oklahoma.
You guys!
So who has got a good excuse for me to visit Alaska, Washington, Oregon, California, Arizona, Idaho, Montana, Utah, New Mexico, Nevada, Colorado or certain parts of Texas, Ohio and Oklahoma?
And he also eschews the tomato. What a hero:
For Yum! Brands Inc. (YUM)’s Taco Bell, thinking outside the bun means going gourmet.
The chain that once used a talking chihuahua to sell chalupas is working with Miami chef Lorena Garcia to win back eaters who have become accustomed to Chipotle Mexican Grill Inc.’s (CMG) style of Mexican fare. Menu items will include Chipotle staples such as black beans, cilantro rice and corn salsa, Greg Creed, Taco Bell’s president, said last month.
Like 15 people alerted me to this news so I figured I should note it here — and thanks to all for the heads up — but I’m not sure it’s actually “news” per se. If you’ll recall, we heard reports of a “Chef’s Signature line” at Taco Bell as early as a month ago, and if that doesn’t imply “fancier versions of Taco Bell stuff,” I don’t know what does.
Also, it seems like a lot of people are taking speculation from industry experts and sources and running with it as fact here, and I’ll believe that Taco Bell will abandon traditional Taco Bell products when I’ve eaten the world’s last MexiMelt and not before.
Clearly Greg Creed is making some changes at Taco Bell — some of them long-anticipated — and I suppose a new line of gussied-up products to compete with Chipotle is a sensible one to try. But let’s not go assuming Taco Bell is going to become a straight-up Chipotle knockoff, because a) that’s not going to happen and b) I’m pretty sure no chain working to become Chipotle would simultaneously release a taco made from Doritos.
Long live Fourthmeal.
This is must-read material. Some of these will be familiar to TedQuarters regulars, others are new even to a vigilant taco-crime reporter like myself.
Hat tip to Mike and Matt.
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