Category Archives: Taco Bell
That’s the Johnsonville sausage and egg wrap, according to the AP photo wire.
So what’s there? Looks pretty obviously like it’s wrapped up and grilled in their quesadilla press like the CrunchWrap Supreme. And there’s a big, flat sausage patty with some scrambled eggs and cheddar cheese. Hard to mess that up, though I might appreciate some sort of sauce. I guess I could always add my own, but that’s tricky with this type of product: You don’t want to compromise the intricate wrapping they’ve done to keep it portable.
Taco Bell, the fast-food chain that caters to late-night snacking, is making a play for the breakfast crowd.
The Mexican-style restaurant chain introduced a breakfast menu Thursday at almost 800 restaurants, mostly in nearly a dozen Western states. The rollout adds to the scramble among fast-food heavyweights competing for the morning allegiance of on-the-go consumers….
The chain’s breakfast staples include burritos stuffed with eggs and either sausage, bacon or steak; sausage and egg wraps; hash browns; hot or iced coffee, and orange juice. Taco Bell is teaming with such recognizable brands as Johnsonville, Cinnabon, Tropicana and Seattle’s Best. Menu items range from 99 cents to $2.79….
The rollout is taking place in Alaska, Washington, Oregon, California, Arizona, Idaho, Montana, Utah, New Mexico, Nevada and Colorado, and there are a limited number of participating stores in Texas, Ohio and Oklahoma.
You guys!
So who has got a good excuse for me to visit Alaska, Washington, Oregon, California, Arizona, Idaho, Montana, Utah, New Mexico, Nevada, Colorado or certain parts of Texas, Ohio and Oklahoma?
And he also eschews the tomato. What a hero:
For Yum! Brands Inc. (YUM)’s Taco Bell, thinking outside the bun means going gourmet.
The chain that once used a talking chihuahua to sell chalupas is working with Miami chef Lorena Garcia to win back eaters who have become accustomed to Chipotle Mexican Grill Inc.’s (CMG) style of Mexican fare. Menu items will include Chipotle staples such as black beans, cilantro rice and corn salsa, Greg Creed, Taco Bell’s president, said last month.
Like 15 people alerted me to this news so I figured I should note it here — and thanks to all for the heads up — but I’m not sure it’s actually “news” per se. If you’ll recall, we heard reports of a “Chef’s Signature line” at Taco Bell as early as a month ago, and if that doesn’t imply “fancier versions of Taco Bell stuff,” I don’t know what does.
Also, it seems like a lot of people are taking speculation from industry experts and sources and running with it as fact here, and I’ll believe that Taco Bell will abandon traditional Taco Bell products when I’ve eaten the world’s last MexiMelt and not before.
Clearly Greg Creed is making some changes at Taco Bell — some of them long-anticipated — and I suppose a new line of gussied-up products to compete with Chipotle is a sensible one to try. But let’s not go assuming Taco Bell is going to become a straight-up Chipotle knockoff, because a) that’s not going to happen and b) I’m pretty sure no chain working to become Chipotle would simultaneously release a taco made from Doritos.
Long live Fourthmeal.
This is must-read material. Some of these will be familiar to TedQuarters regulars, others are new even to a vigilant taco-crime reporter like myself.
Hat tip to Mike and Matt.
The fourth-best thing of 2011 hasn’t even really happened yet. Not in most markets, at least.
But earlier this month, Taco Bell executives announced that the restaurant chain would finally be rolling out the long-anticipated Doritos Loco Taco nationally and will begin introducing Firstmeal — the ever-elusive Taco Bell breakfast menu — in certain regions (though probably not this one, which is B.S.). Plus, they hinted at a forthcoming “Chef’s Signature” line, which, well… who really knows what that means?
It’s a confusing time, and maybe a little bit scary. Change is never easy. But I think this all spells good things for the future. We’re going to be able to taste new Taco Bell menu items soon, and if they’re anything like most previous Taco Bell menu items, they’re probably going to be delicious.
The taco shell itself is made from Doritos. How did no one think of this sooner?
This is really happening:
Via @DeadCellKid.
[Taco Bell chief executive officer Greg] Creed outlined an aggressive game plan for 2012 built around what he referred to as a breakthrough product designed to reinvent the taco. That product has been revealed as the Doritos Locos Taco, which through a partnership with Frito-Lay was developed as a taco in a shell made from Nacho Cheese Doritos.
Other menu upgrades for the future include a Chef’s Signature lineup of upgraded tacos and other menu items, as well as the reformulation of several key ingredients, from the beans and pico de gallo to marinades and seasonings for proteins.
Creed also confirmed that the brand’s breakfast platform, called First Meal, would roll out to 800 locations in the West in early 2012. Taco Bell also has plans to refranchise about 400 locations over the next two years, taking its percentage of company-owned units from 23 percent to about 16 percent by 2013.
- Mark Brandau, RestaurantNews.com.
Everything is happening so fast. I feel like for the first time I can see and feel and hear the world spinning on its axis and hurtling through space, and I just want to grab onto something rooted and squeeze it tight and stop everything from moving for one damn second. But there’s nothing rooted! All of the matter in the universe is flying, whirling, scattering, throttling through space, diffusing into the great inconceivable darkness beyond.
Doritos Locos Taco!
First Meal!
What a terrifying and beautiful existence.
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